You can specify that FUSE overrides
its algorithm
and:
- display a static result as result number
one (e.g.
to advertise an upcoming conference
registration being open)
- display a dynamic result based on
keywords/phrases entered (e.g. a user
entering the keyword 'conference'
would trigger a special
conference result to show as result
number one).
FUSE calls these 'House Ads.'
These could be styled to look like
regular result items to blend in or they could
be specially
designed in a distinguishing way with special
fields or calls to action — any HTML/CSS would
do.
You're also not limited to just one
result - you
could show several if desired. Finally, these
'ads' can be seasonal. Maybe you only want the
'register for conference' ad to show for five
months out of the year.
Automation
You may be able to distinguish what you'd like for FUSE to show as an 'ad' via one of the content connectors. For example, you may have a tag in your content management system assigned to a content item called 'FUSE-Ad.' FUSE could look for this tag to make the determination that it should be shown as a House Ad atop the search results. This allows you to control when the ad displays and its contents.