Migrating to GA4

Did you know that Google is going to turn off data analytics collection on the current “Universal Analytics” platform on June 30, 2023? No data will be transferred from Universal Analytics to GA4. Waiting to create your new GA4 property till July 1, 2023 means you will have no historical data in GA4. To make matters even more urgent, historical data from Universal Analytics will no longer be accessible after January 1, 2024. No need to panic - we can help!

Create new GA4 account

If you haven’t created a new GA4 account yet, we can help make that happen for you! The initial account creation is usually a simple 5 minute task - as long as you already have either a Google Tag Manager script or gtag (latest Universal Analytics) script in place. If not, we can help guide you (or your web technical contact/partner) to add the appropriate script.

If you have already created your GA4 account, but have not yet done any new configuration of that account, we’ll help with that as well!

Get your GA4 Measurement ID 

We need your GA4 Measurement ID to get started, please provide your take ID which usually starts with "G-". More details from Google here: https://support.google.com/analytics/answer/12270356?hl=en

Next, learn how you can review your metrics on the Analytics interface under Reports or by creating an Exploration.